[FARMINGDALE, N.Y.] (October 19, 2017) – The Partnership for a Healthier America (PHA), which works to make healthier choices easier for families, today announced that Harold Levinson Associates (HLA) has signed on to enhance its grab-and-go offerings and support PHA’s goal of solving the childhood obesity crisis within a generation. HLA is the fifth largest wholesaler to the convenience store industry with more than 7,000 convenience store locations.
As a full-line distributor to convenience stores, HLA has committed to increasing the availability of affordable, nutritious options for hundreds of thousands of shoppers. In addition, HLA plans to introduce a fresh cut fruit and vegetable program.
“On behalf of HLA’s ownership and its 600 dedicated employees, we are proud and honored to partner with PHA. Our goals are the same – to offer our valued clients healthier snacking choices to their customers and offer the HLA family a healthier work environment that encourages and promotes the importance of exercise and healthier eating.”
In addition to providing healthier options for customers across the country, HLA will support its employees in leading healthy lifestyles. The company will provide wellness education and engage employees in using the Charity Miles App, which enables people to earn money for PHA while walking, running or biking. HLA will also implement a healthier food catering guide for corporate meetings and events to ensure team members have options that include fresh fruits and vegetables, whole grains, lean proteins and more.
By partnering with PHA, HLA is not only increasing the supply of healthier options to its customers, but it is fostering demand for them through marketing and sales training and by supporting PHA’s Healthier Campus Initiative (HCI).
“Half of the U.S. population visits a convenience store every single day, and more often they’re looking for healthier options,” said Nancy Roman, PHA President & CEO. “We are proud that companies like HLA are stepping in and joining the ranks to provide thousands of Americans access to nutritious foods. This is a tremendous opportunity to reach customers through thousands of independent convenience stores.”
The announcement was made at the NACS Show, hosted by the National Association of Convenience Stores (NACS). To date, five food and beverage distributors and eight convenience store operators have joined PHA in its efforts to make the healthy choice the easy choice for all Americans. Seventy-three percent of PHA’s convenience store partner locations are in food deserts.
To learn more about PHA and its partners, visit www.ahealthieramerica.org.